When was skittles made

Controversy struck over Skittles temporary color change from the candies signature rainbow to white in efforts of supporting the Gay Rights Movement during the London Pride.

The Wrigley Company, a separate representing party of Skittles brand, mass-produced these limited-edition colorless candies in preparation for the month of June, also nationally recognized as LGBT Pride Month. Skittles rainbow themed packaging had also been altered temporarily to complement the achromatic confectionery within. On the back of each monochrome package, the Wrigley Company included an explanation for the company's marketing decision: "So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room.

You have the rainbow But this Pride, only one rainbow deserves to be the centre of attention - yours. And we're not going to be the ones to steal your rainbow thunder, no siree. Every June, Skittles repeats the colorless marketing to spread Pride awareness. Skittles have been involved in two political incidents in the s. In the aftermath of the shooting of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying along with AriZona watermelon fruit juice, as a symbol during rallies.

Though Mars' brief statement of condolences was criticized by some outlets, such as Adweek , for being too subdued, Mars' response in to a Skittles-based image macro which was posted by Donald Trump's presidential campaign as an analogy for immigration was praised for its tact and directness.

In , animal-derived gelatin was removed from Skittles making them suitable for vegetarians and vegans. The Fact Site requires you to enable Javascript to browse our website. The chewy candy that we are so familiar with today first came into existence in Skittles Origins There is much speculation surrounding the creator of Skittles, as nobody really knows exactly who first made them.

There were very few flavors compared to the varieties available today. They created the whole theme for the Skittles advertising campaign. Modern Day Skittles The beginning of the 21 st Century saw some new products in the Skittles range, and Sour Skittles were introduced in Before this, Skittles played around with new flavors pretty often but rarely texture.

The brand did introduce Skittles bubblegum for a hot second in and, in , removed the shell and called them Chewies. In terms of flavor innovations, in , Wrigley debuted spicy spin called Sweet Heat Skittles. And in , the company introduced a limited-time flavor mashup called the Love Mix for Valentine's Day. Erica Chayes Wida is an award-winning journalist, food writer and recipe editor who helmed a local newspaper before joining TODAY's freelance team. A mother of two, she loves singing, collecting old vinyl and, of course, cooking.

Erica is forever on a worldwide quest to find the best ham and cheese croissant and brainstorms best over a sauce pot of bubbling pasta sauce. Follow along on Instagram.