One year ago, Macy's bought Story, a New York retail store founded by Rachel Shechtman that curates merchandise around a theme or set of ideas. Inside the quirky, colorful space in the Chelsea neighborhood, experience matters more than the products. It was an interesting pairing — when Macy's bought Story — and industry watchers have been curious ever since.
Now, Macy's plans are starting to unfold. The department store chain announced on Wednesday it's adding 1,square-foot Story shops to 36 Macy's stores across the country, including at its Herald Square flagship, as part of its grander scheme to divvy up some of its real estate and look for new uses to fill what's now excess space, with more shopping moving online.
Macy's hopes the new spaces, which will rotate inventory every two months and bring in different local brands through the course of the year, will encourage shoppers to keep coming back to stores.
There, they'll encounter goods like one-of-a-kind Crayola-branded Levi's jackets for kids, chocolate bars, bags and makeup that they can't find elsewhere. He adopted a red star as his symbol of success, dating back to his days as a sailor. By , R. By November , the store had outgrown its modest storefront and moved uptown to its present Herald Square location on Broadway and 34th Street, establishing an attraction for shoppers from around the world.
Yet, the prosperity of the retailer was never more apparent than when the company went public in and began to open regional stores and take over competing retailers. What began as a fragrance promotion in the cosmetics department now annually welcomes the spring season, treating visitors to a botanical, cultural and community spectacle and is held in New York City, Chicago, Minneapolis, Philadelphia and Washington, D.
Source: Macy's. Macy was among the first to print the price of goods in newspaper advertisements and offer money-back guarantees if customers were unsatisfied with their purchases. Source: Encyclopedia Britannica. Source: Business Insider. For you. World globe An icon of the world globe, indicating different international options.
Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Bethany Biron. As one of the oldest and largest department stores in the nation, Macy's is an icon of American retail.
It set precedents and paved the way for several of its peers. It operates the department stores Macy's and Bloomingdale' and the beauty retailer Bluemercury.
You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member?
Log in. More information. Supplementary notes. Other statistics on the topic. General Merchandise Macy's: number of employees worldwide General Merchandise Macy's: net sales worldwide Profit from additional features with an Employee Account.
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.
0コメント