Data from Backlink Analytics. Author Photo Valeria Voitsekhovskaia I enjoy discovering data trends and making conclusions on a day-to-day basis. Building hypotheses, coming up with theories and searching for the proofs in data is definitely what I am keen on the most. Subscribe to learn more about Keyword Research. For instance, you may have a Featured Snippet, but the image attached is of a competitor.
You may be ranking in the top 10, but Google only displays the first eight results. Sometimes, FAQs may bump your page down even further. Google is also testing out how to view pages, e. And this is why this tool is so great — you can then go back to the drawing board and reprioritize fixes for your SEO cleaning. This information is extremely useful in creating campaigns and content strategies so my website can rank higher in SERPs.
Furthermore, I can use Keyword Gap to identify which keywords top competitors rank highly but with little advertising competition.
I can leverage that by creating an ad campaign to gain more traffic on my end. One thing I love about the tool is it shows mobile and desktop keyword results. But, you can still use the tool for free when searching for ideas.
Answer The Public is another favorite of mine and relatively new to the scene compared to other tools. It uses searches from Google and Microsoft Bing and has a massive database that can predict what searchers are going to ask.
The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data. I had a chance to speak with Casie Gillette , Senior Director of Digital Marketing at KoMarketing, about learning what type of content people search for and why. She said:. I also spend a ton of time with SEMrush and some question-based tools e.
I love the question-based tools because they scour places that people are talking about specific topics — it gives you real insights into a niche, and I always end up finding something new.
You simply enter a topic of your choice, and the tool returns hundreds of awesome keyword ideas based on what people are searching for. Facebook, in itself, is its search engine. In early , Facebook expanded Graph Search to improve keyword research. You can turn this off by choosing a trends location in two steps:. Ashley Ward , the corporate speaker for SEMrush, has an interesting way to use Twitter to find trends.
She says:. This type of method makes for great blog post topics and is incredibly useful for content marketing. You can also check out YouTube Trends blog. If you can tie the trending videos to your niche, it creates an opportunity for you to add a video with a strong potential to rank on YouTube. It uses an algorithm to create personalized pins of that day based on search trends. You can also browse up to 30 different topics.
Andrew Cunliffe , Co-founder of Second Fiddle, shares:. The easy to use Chrome extension gives you insight into keywords that are working in your specific market to adapt and improve them while gaining an edge on your competition.
This ultimately helps us increase the visibility of our clients and drive traffic to their website. Ubersuggest is super easy to use, you simply type in a domain or keyword to get started, and it provides you with everything you need to know to win the game of SEO. You can search tons of keywords that will show you the difficulty of the keywords and who the top ranking competitors are for those words. The whole platform is super helpful for SEO and marketing purposes and is my favorite tool.
Screaming Frog has been my go-to source for technical SEO audits and on-page optimization for the last ten years. Nick Farnborough , Co-founder at Clavis Social, says:. The SEO Spider tool can be used to find and fix all manner of Technical SEO errors, including broken links, audit redirects, sitemaps, site architecture, and more. The free plan is more than enough for most people, just starting with SEO, and it easy enough to manage after watching their tutorial videos. Similar to SEMrush, Ahrefs is an all-in-one SEO tool that guides you through a site audit, monitor your competitors, build your keyword research, identify top-performing content, and much more.
I use this free tool multiple times per week to assess different websites from an authority and SEO perspective. It is just a glimpse of the data that awaits you if you sign up for a full Ahrefs account. It has so much functionality and useful features that other all-in-one SEO tools might not have although others have features Ahrefs does not have. Most notably, I find it most useful for backlink analysis, estimated traffic value, and research on competitors and our site.
It makes the technical side of on-page SEO, not-so-technical. So, in less than a decade, Google went from becoming barely known to an integral part of the everyday life of searchers, all around the world. As the king of search engines, Google is making it really easy for its users to conduct queries. Not only are Google searches being done through conventional channels such as desktop and mobile browsers, but users are also exploring newer options such as Google Lens.
It helps users identify objects through their smartphone cameras. All they have to do is direct their cameras at the object and ask Google Assistant what it is. Its features are also constantly getting updated. Just a little over a year after its launch, Google Lens was able to recognize up to a billion different items.
With all that it offers, it is certainly proving its appeal. To date, it has been asked more than one billion questions Google, Google Lens also helps to translate text—it supports more than languages—and has the ability to read text out loud, the latter of which is particularly useful for users who have difficulty reading small texts.
With mobile gaining popularity almost everywhere, Google search is no exception. Mobile is first even on Google. Mobile search refers to Google searches carried out using a mobile device such as a smartphone or a tablet.
Since the last quarter of , mobile searches on Google in the United States have increased. When comparing the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.
So, by now we know that people search a lot on Google, but what is the most searched query on Google? As of October , Facebook was the most searched keyword on Google Ahrefs, Not surprisingly, the list of most searched queries is dominated by branded searches.
The second most searched term is YouTube and the third is Amazon. The top three most searched queries on Google all have a search volume of above million searches in a month. This search volume shows how many times a keyword gets searched on Google per month.
But since the search demand on many keywords fluctuates from one month to another, the number is calculated as the annual average. Google search has seen many changes in the past few years. Google has also introduced many new components to the normal search results that we were getting around a decade ago.
With the updates, many quick searches are answered even faster thanks to Featured Snippets , or Knowledge Panels. Just like many other searches, Google is also a starting point for almost half of the product searches. With the latest data, Amazon surpasses Google when it comes to product searches, with 54 percent of searches starting on Amazon.
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