However, the rise in popularity shows no signs of slowing down. Major industries think travel and big pharma are shifting ad spend to CTV in hopes of capturing a more targeted audience. Our latest weekly roundup explores how connected TV is one of the fastest-growing channels of and beyond , and how you can implement video into your digital advertising strategy.
As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons.
This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead. Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.
All Posts. Radio is Immediate Radio is one of the most immediate ways to reach your audience. Radio Reaches Everyone Radio is one of the best media platforms to reach the most people. Radio is Adaptable Radio has adapted to changing technologies and consumer trends. Radio is Cost-effective Radio reaches consumers more efficiently. Radio Can Segment and Target a Specific Audience Targeting the right consumers at the right time is critical to the success of any advertising campaign.
Radio is Local Radio stations have always been an important source for local information for the communities they serve. Radio is Interactive Radio can be one-on-one and personal with listeners. Radio is Trusted Radio is one of the most trusted sources for entertainment, news, and information in America.
Radio Can be Life-saving Radio broadcasts are a vital means of communication in emergency situations. Joe Cariffe Joe is a veteran of Bay Area media and has an in-depth understanding of market research, geo-targeting, and reaching diverse ethnic consumers. He has worked extensively with both local retailers and national brands. Thanks for visiting our blog for Bay Area marketing trends, tips, best practices, and advice.
As radio is cheap, it can be bought by almost everybody of our country. It is used as a medium to educate the illiterate people. It broadcasts family planning programs and makes people aware of it. It also broadcasts discussion and information on various fatal diseases like cancer, AIDS, etc. It tells us their causes, effects and their prevention. Thus it makes us conscious of those diseases.
An education program is also a favorite program for students. I listen to it regularly. People can be benefited by such type of program. In a word, the radio is very useful to us. Public affairs shows address and report on issues important to your community. Ease of production allows radio to provide breaking news quickly. And because this kind of news is available indoors, outdoors and in cars and trucks, critical news reaches more people faster than television.
An astonishing 92 percent of Americans, aged 18 and older, listen to the radio every week. Radio consistently delivers for all age groups. The ability of radio to easily reach particular demographics is a compelling reason for advertisers to use radio. Look at these radio facts. Listening tops 40 percent at about 7 am and remains over 40 percent from 11 am through 6 pm. Most radio listening is done outside the home while consumers are driving to and from work or running errands.
Radio is immediate and is often close to the point of purchase when consumers make purchasing decisions. In both men and women, whether ages or ages , country is the 1 format. Where would this happen if local radio was not available? In Maryland, we are privileged to have brave and competent emergency first-responders and leaders who are positioned to guide us through the next natural disaster, just as they did during a powerful hurricane and out-of-the-blue earthquake.
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